The Cobra High-Load Strap Handler for Flatbeds for Flatbeds is designed to enable one to throw 30-foot-long tie-down straps over high loads. The Handler consists of a telescoping pole with cradle-like housing at the top designed to hold a rolled-up strap, one end of which attaches to the housing. Standing on one side, the individual launches the strap over the top edge of the load, causing it to unroll over the top and down the other side. The device also allows one to affix edge protectors under the straps before they're tightened down.